Intern: Social Media & Digital Communications - New York City Office

New York is leading the nation in the fight on global climate change and the transition to a clean energy-powered economy. With the passage of the Climate Leadership and Community Protection Act, New York has codified the most aggressive climate change program in the nation with goals to reach zero carbon emissions in the electricity sector by 2040; install 9 gigawatts of offshore wind by 2035; 6 gigawatts of solar by 2025; and 3 gigawatts of energy storage by 2030. Additionally, the law creates the Climate Action Council comprised of the leaders of various state agencies and authorities as well as legislative appointments to develop a plan outlining how the state will achieve an 85% reduction in GHG emissions from 1990 levels by 2050, and eventually net zero emissions in all sectors of the economy. 

This is a paid internship opportunity for a current, full-time college or graduate student.  The intern is required to work onsite up to 18.5 hours per week during the semester, and up to 37.5 hours per week in between semesters, when not attending class.

This internship will begin in the fall 2019 semester with the option of expanding into spring and summer 2020.

The Social Media & Digital Communications intern will assist in developing, managing, and analyzing NYSERDA’s social media accounts. 

Primary Responsibilities

  • Assist in the planning, developing and implementing of social media strategies and campaigns to support NYSERDA’s overall objectives and specific communications strategies
  • Help manage social media campaigns that integrate various social media platforms, with a focus on Twitter, LinkedIn, Facebook, and Instagram
  • Routinely take technical topics and create concise content that resonates with followers, stakeholders, partners and/or the press
  • Track and evaluate social media metrics; monitor and report on relevant conversations around NYSERDA and our industry; share information on metrics and relevant conversations findings with your team
  • Analyze the effectiveness of NYSERDA’s current social media presence, content, and campaigns and proactively make recommendations on the strategy going forward, particularly on growing and maintaining followers and engagement
  • Analyze prevailing and upcoming social media trends and platforms and provide insight on how to utilize these trends within the context of NYSERDA’s and New York State’s messaging on clean energy and climate change
  • Perform other responsibilities as assigned

Minimum Qualifications

  • Current, full-time college student, pursuing associate, bachelor, or master degree
  • Exceptional knowledge of and experience using social media platforms such as Twitter, LinkedIn, Instagram, Facebook, and some familiarity with Snapchat, Reddit, YouTube, and emerging platforms
  • Demonstrated passion for clean energy and/or climate change
  • Excellent web and web research skills
  • Strong work ethic
  • Skill in managing multiple activities, delivering on commitments, and operating with speed, accuracy, and strong judgment
  • Excellent digital, online, and mobile media skills and a desire to keep up-to-date with trends and emerging social media technology
  • Attention to detail, exceptional time management skills, excellent critical thinking skills, and experience effectively maneuvering shifting priorities and deadlines
  • Exceptional written and oral communications skills; ability to edit and convert technical information to lay terms
  • Some familiarity with creating videos or editing photos for use on social media is preferred, but not required 

To Apply

Please submit one file that includes both your cover letter and resume to internship@nyserda.ny.gov. Please include NYSERDA Internship – Specific Internship Name in the Subject Line.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.