Innovative Market Strategies

The Innovative Market Strategies program funds innovative models for scaling adoption of energy efficiency and distributed energy solutions, with an emphasis on solutions that benefit low and moderate income New Yorkers. By funding replicable and scalable proposals to run market tests and demonstrate results in New York. NYSERDA is helping to reduce costs and increase access to energy efficiency and clean energy for all New Yorkers, As a result, residents and businesses in New York State will benefit from higher performing buildings; increased comfort at home and at work; and lower, more predictable energy costs.

NYSERDA is seeking innovative approaches that:

  • Scale the adoption of energy efficiency and clean energy solutions and carbon neutral buildings technology in commercial, multifamily and single-family residential buildings
  • Increase the ability for buildings to serve as resources for the grid
  • Increase access and affordability to low-to moderate-income residents
  • Scale clean energy adoption in historically underserved communities.

There is a total of $10 million available through this program.

How It Works

Successful proposals will go through a two-step application process followed by a contract negotiation with NYSERDA. Proposers must first submit concept proposals, which will be reviewed on a continual basis and will be accepted through 2022, or until funds are exhausted. Proposals can focus on more than one clean energy solution area and should clearly demonstrate how they advance the State’s energy goals. Concept proposals will be reviewed by a Technical Evaluation Panel and will be scored, ranked, and awarded based on evaluation criteria. NYSERDA will invite proposers to submit a full proposal via email based on the review of their concept proposal, and proposers will have a maximum of four weeks to submit their full proposal if selected.

Who Can Apply

For profit, not-for-profit, and public entities with energy solutions that have high potential for scale and success are encouraged to apply.

How to Apply

Proposers must submit a concept proposal according to guidelines specified in the Innovative Market Strategies (PON 4359) funding opportunityLink opens in new window - close new window to return to this page.. Concept proposals should be submitted through the online portal Link opens in new window - close new window to return to this page.. Concept proposals are evaluated on a monthly basis and, it may take up to six weeks to receive a response depending on time of submission and next round of review.


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