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Innovative Market Strategies Program


The Innovative Market Strategies program funds market tests that have the potential to accelerate uptake or increase the value proposition of building decarbonization solutions. The goal of this Program is to identify and fund projects that demonstrate promising approaches to building decarbonization and that have a pathway to scale after NYSERDA support.

By funding replicable and scalable demonstration projects, NYSERDA is helping to reduce costs and increase access to building decarbonization solutions for all New Yorkers. As a result, residents and businesses in New York State will benefit from higher performing buildings; increased comfort at home and at work; lower, more predictable energy costs; and economic development.

NYSERDA is seeking innovative approaches with a pathway to scale for:

  • Decarbonization of heating loads
  • Low carbon solutions for disadvantaged communities
  • Load flexibility

There is a total of $14 million available through this program.

How It Works

Successful proposals will go through a two-step application process followed by a contract negotiation with NYSERDA. Proposers must first submit concept proposals, which will be reviewed after the concept paper submission deadlines. Proposals will be accepted through December 31st, 2021, or until funds are exhausted.

Proposals can focus on more than one solution area and should clearly demonstrate how they advance the State’s energy goals. Concept proposals will be reviewed by a Technical Evaluation Panel and will be scored and awarded based on evaluation criteria. NYSERDA will invite proposers to submit a full proposal via email based on the review of their concept proposal, and proposers will have a maximum of four weeks to submit their full proposal if selected.

Market tests funded by this PON must be deployed and tested within 2 years of contract execution with measurable impact metrics. Proposals that focus solely on research, market outreach and/or product development are not eligible for funding under this program. However, these activities can be included in a proposal if there is clear justification that they contribute to project deployment.

Who Can Apply

For profit, not-for-profit, and public entities with energy solutions that have high potential for scale and success are encouraged to apply.

How to Apply

Proposers must submit a concept proposal according to guidelines specified in the Innovative Market Strategies (PON 4359) funding opportunityLink opens in new window - close new window to return to this page.. Concept proposals should be submitted through the online portal Link opens in new window - close new window to return to this page.. Concept proposals are evaluated on a regular basis. It may take up to eight weeks to receive a response depending on time of submission and next round of review.


Email questions to [email protected]