Emerging Technologies and Accelerated Commercialization (ETAC) in the Multifamily Sector

Additional ETAC Programs

The ETAC effort throughout NYSERDA supports a broad reach of projects designed to increase the reach of energy-efficient products and technologies in all building sectors. ETAC addresses the need to bring products and technologies to commercialization that, although proven in R&D demonstrations and certified by accreditation organizations, have not gained traction in the marketplace. Such technologies face barriers to market penetration, even though they are commercially available. Barriers may be caused by upfront costs, consumer and installer awareness, lack of infrastructure support, supply chain development and availability, sales training, installer certification, and marketing and technology transfer.

The Multifamily ETAC Demonstration Program targets commercially viable energy-efficient technologies and strategies relevant to the multifamily market (buildings with five or more units). These technologies and strategies might involve hot water systems, motors, appliances, cooling systems, submetering, retrocommissioning, operations and maintenance, lighting systems, and building envelopes or shells. The ETAC program will facilitate greater acceptance and implementation of advanced and proven technologies for the multifamily sector with a particular focus on heating and cooling, lighting, and building envelope/shell.

By facilitating in-field demonstrations and subsequent technology transfer, ETAC will provide large-scale demonstrations that incorporate such technologies into energy-efficiency projects, where the savings potential will be monitored and validated. Following the demonstration period, results will be communicated to the multifamily marketplace through white papers, case studies, presentations, conferences and seminars, webinars, press events, and additional marketing efforts. Results of the Multifamily ETAC demonstrations will be posted to this website.

Demonstrating Technologies and Building/Retrofit Practices

NYSERDA will announce opportunities to conduct demonstrations through Program Opportunity Notices (PONs) on the NYSERDA website, in the Contract Reporter, and NYSERDA press releases. Interested parties must submit a proposal, outlining a project plan for demonstrating and monitoring the technology. Proposing teams will include representatives of product manufacturers, researchers, property managers, marketing experts, installation contractors, and/or consulting firms. Demonstration participants will be encouraged to collaborate with other interested parties in the energy-efficiency field, such as contractors, architects, builders, and technology manufacturers. To facilitate team creation, NYSERDA will conduct outreach to potentially interested parties, and create a clearinghouse to allow possible participants to identify one another.

It is anticipated that demonstration projects will identify the barriers preventing wider adoption of the focus technology or strategy, including lack of customer awareness or confidence, hesitancy on the part of specifiers or designers, lack of proper installation practices by contractors, price points outside the market range, or lack of maintenance infrastructure. Proposers will be expected to not only identify and define these barriers, but also to explain how the proposed demonstration project will overcome or reduce the barriers. The demonstration project will be expected to track the pertinent information and data needed to determine how the barrier has been impacted and whether the project has been successful.

Participating in ETAC Demonstration Projects

NYSERDA will provide a link to the Program Opportunity Notice (PON) once it has been released. The PON will describe how to prepare a proposal for a demonstration project and the specific criteria used to evaluate each proposal. NYSERDA has allocated approximately $1.7 million towards the Multifamily ETAC Demonstration Program. NYSERDA anticipates releasing one round of the PON to solicit proposals, which will be evaluated against one another. Successful demonstration projects will be limited to no more than $250,000. Cost sharing will be encouraged.

Once the PON has been released, NYSERDA will also create a clearinghouse for potential team members. The clearinghouse will enable entities to express their interest in participating on a team and describe the specific value they could bring.

Stakeholder Outreach

The Multifamily ETAC initiative has been guided by an Advisory Committee consisting of stakeholders representing the full spectrum of key players in the multifamily energy-efficiency field, including but not limited to:

  • Architects and Engineers
  • Multifamily Industry Groups
  • Attorneys
  • Building Owners and Operators
  • Utility Representatives
  • State and Federal Housing Officials
  • University Faculty
  • Weatherization Agencies
  • Equipment Manufacturers

Advisory Committee Members

NYSERDA Residential ETAC Advisory Committee

Name Company
Edward Bogucz Syracuse Center of Excellence
Rick Cherry Community Environmental Center
John D'Aloia NYS Department of Public Service
Michael Early U.S. Department of Housing and Urban Development
Frederick Fellendorf Buffalo Energy
Eric Jacobson Quadlogic
Andy Johnson TRC Solutions
Ted Leopkey U.S. Environmental Protection Agency
Mark Lorentzen TRC Solutions
Phil Madnick Con Edison
Woody Maggard University of Buffalo
Asit Patel ANP Energy Consulting Services Corp.
Ian Shapiro Taitem Engineering
Mark Zimet Dunn Development Corp.
Marc Zuluaga Steven Winter Associates

Advisory Committee Meetings

Coming Soon


Coming soon.

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How to Apply

Through NYSERDA program opportunity notices, that provide proposal details and evaluation criteria.

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Who is Eligible

Building owners and developers, technology/product developers and manufacturers, architects, engineers, researchers, consulting firms, contractors and property managers

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Who to Contact

Email Lee Butler at


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