Energize the shopping experience.

Shoppers looking in a store window

If brick and mortar retailers want to compete in this age of online shopping, improving the customer experience is a must. One of the keys ways of doing that is through energy-efficiency projects. For example, simply adjusting the lighting and climate of your store improves comfort levels and encourages customers to shop longer.

NYSERDA Info Kit

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NYSERDA’s Flexible Technical Assistance (FlexTech) program can help you determine which energy-efficiency measures will help you provide a better customer experience within your budget. The subsequent reduction in your energy bills allows you to redirect funds toward marketing, promotions, signage, and other in-store upgrades. Once you decide to implement an energy project, complementary local utility programs and NYSERDA programs can provide incentives to help offset project costs.

To learn more about these programs, download your free Retail Info Kit.

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