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Path to Commercialization


Not sure where you fall along the Path?

NYSERDA offers a wide range of programs specifically designed to help you through every phase of your journey along the Path to Commercialization. To determine your place on the path and connect with the most relevant resources available to you, see below:

Orange graphic with the word discovery

Every successful cleantech product or technology begins with discovery. You’re in this phase if you are currently:

  • Brainstorming concepts
  • Planning
  • Performing test cases
  • Conducting market research and segmentation
  • Developing your business strategy
  • Sourcing talent

Blue graphic with the word development

The development phase is where a cleantech idea really comes to life. You’re in this phase if you are taking the following actions:

  • Conceptualization
  • Defining the project
  • Assessing concept feasibility
  • Design
  • Pilot Production
  • Product development
  • Product testing
  • Distribution and logistics development
  • Sales model construction

Green graphic with the word launch

The final phase of the Path to Commercialization sees your cleantech product or technology hit the market. You’re in this phase if you are ready for:

  • Sales training
  • Marketing
  • Product rollout