NYSERDA Announces REV Twitter Challenge Where New Yorkers Can Share Clean Energy Actions

New York State Chairman of Energy and Finance Richard Kauffman, NYSERDA Board Member Jigar Shah and Director of Energy Transition for Climate Nexus Courtney St. John to Select Winning Entry

April 20, 2016

The New York State Energy Research and Development Authority (NYSERDA) today announced the launch of a new social media challenge, the How #irev4NY Challenge, where New Yorkers can share via Twitter what they are doing to be more energy efficient or promote clean energy in support of Reforming the Energy Vision (REV), the State's strategy to build a clean, resilient and affordable energy system for all New Yorkers.

NYSERDA President and CEO John B. Rhodes said, "REV is driving the continued growth of New York's emerging clean energy economy. Everyone in the State has an opportunity to be part of REV, and we know that many people are already actively involved in being more energy efficient, adding renewable energy to their homes or businesses, or bringing clean energy products to market."

The challenge starts today, as part of Earth Week, and runs through May 30 (Memorial Day). Submissions can focus on a variety of clean energy or environmental strategies that are part of REV (see complete list below). For example, New Yorkers can tweet photos or videos of how they are individually reducing greenhouse gases, promoting energy efficiency or using energy innovation.

Tweets can highlight activities such as installing solar at a home, ways residents are protecting natural resources, neighbors sharing information about resilient microgrids, or lowering electric bills with energy efficiency upgrades. Tweets must include a brief description of the impact and use the hashtag #irev4NY.

One winner will be selected by New York State Chairman of Energy and Finance Richard Kauffman, NYSERDA Board Member Jigar Shah, and Climate Nexus' Director of Energy Transition Courtney St. John. A gift basket from Taste NY will be awarded to the winner. The REV4NY website and social media platforms will highlight activities that residents share on Twitter during the competition, but all submissions must be done through Twitter with the #irev4NY hashtag.

Judges will consider a submission's impact on REV goals and quality of the image or video. Winners will be announced via Governor Cuomo's and REV social media channels in mid-June.

The How #irev4NY Challenge is open to anyone 18 years and older. The project can be underway or complete and must have an impact in New York State. The submission must be posted from a Twitter account that follows @REV4NY on Twitter and describe how the project or activity will impact one or more of REV's stated goals:

  • Cutting greenhouse gas emissions 80 percent by 2050
  • Promoting more energy efficiency
  • Meeting New York State's 2030 mandate that 50 percent of electricity consumed come from renewable energy sources
  • Building a more resilient and affordable energy system for all New Yorkers
  • Improving New York's existing energy infrastructure
  • Protecting New York's natural resources
  • Creating a clean energy economy by creating new jobs and business opportunities in cleantech manufacturing, engineering and other sectors
  • Empowering New Yorkers to make more informed energy choices
  • Supporting cleaner transportation
  • Helping clean energy innovation grow

Kauffman said, "If all politics are local, all clean energy is also becoming a local, grassroots activity to protect our environment. The #irev4NY challenge is a great opportunity for everyone to see the breadth and depth of interest that New Yorkers have in reducing their energy use, protecting the environment and engaging in clean energy projects,". "I'm extremely excited about this competition and seeing the great progress that New Yorkers have already made to REV."

St. John said, "Social media is a great way to promote clean energy. I'm honored to be part of this exciting contest and see the innovative ways people are making a positive difference."

Shah said, "There are so many ways people can help New York move toward a clean energy system. This Challenge is a way for us to learn what our neighbors are doing and share ideas with one another."

For more information on the competition, visit #irev4NY or www.ny.gov/REV4NY.

About Reforming the Energy Vision

Reforming the Energy Vision (REV) is Governor Andrew M. Cuomo's strategy to lead on climate change and grow New York's economy. REV is building a cleaner, more resilient and affordable energy system for all New Yorkers by stimulating investment in clean technologies like solar, wind, and energy efficiency and generating 50% of the state's electricity needs from renewable energy by 2030. Already, REV has driven 600% growth in the statewide solar market, enabled over 105,000 low-income households to permanently cut their energy bills with energy efficiency, and created thousands of jobs in manufacturing, engineering, and other clean tech sectors. REV is ensuring New York State reduces statewide greenhouse gas emissions 40% by 2030 and achieves the internationally-recognized target of reducing emissions 80% by 2050. To learn more about REV, including the Governor's $5 billion investment in clean energy technology and innovation, please visit www.ny.gov/REV4NY and follow us at @Rev4NY.


NYSERDA, a public benefit corporation, offers objective information and analysis, innovative programs, technical expertise, and funding to help New Yorkers increase energy efficiency, save money, use renewable energy, and reduce reliance on fossil fuels. NYSERDA professionals work to protect the environment and create clean-energy jobs. NYSERDA has been developing partnerships to advance innovative energy solutions in New York State since 1975. To learn more about NYSERDA’s programs and funding opportunities, visit nyserda.ny.gov or follow us on Twitter, Facebook, YouTube, or Instagram.

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