Research Project Summary Information
Market Development for Paper Battery Company Products(20543)
The Paper Battery Company
Paper Battery Company, Inc. is commercializing sheet forms of energy storage with the goal of moving energy storage closer to energy consumption. At project start in 2011, the company had completed the design, identified critical items to a commercial manufacturing process, filed four provisional patent applications and was building functional prototypes for delivery to customers. Also in 2010, the company had a revenue-producing partnership with a medical device firm and an ongoing NYSERDA contract for product development.
The goal was to help the company prepare for a product launch in 2012 and move into the next stage of growth and new markets. The company’s strategy was to commercialize a first generation product line in an early entry market, find partnerships with original equipment manufacturers (OEMs), and grow those market revenues. The objectives were to confirm first stage markets and locate larger markets, advance the business plan, develop market analysis, conduct prototype demonstrations, develop marketing literature, and file for patents and trademarks.
The company created a first draft business plan in 2011 and revised it over the course of the project. A revised website was launched, a slide set and pro forma financials were prepared for investors, a product spec sheet was prepared for distribution to new customers and markets, a non provisional patent application was filed in July 2011, a trademark search was performed, and additional prototypes were developed for use in collaboration with OEMs. Although different from its initial projected markets of interest, the company successfully identified a key market and set of customers.
The number employed at this early stage company has increased from five in 2010 to seven in 2012. Jobs are targeted to increase to more than 100 by year five. The market potential is estimated at more than $10 billion.
Within the currently identified markets, the company expanded its engagement with multiple OEM parties to quantify the value propositions and to identify and confirm specific new applications in those segments. A group of University of Michigan business school students participated in a market survey and reported on prospective applications and markets. A subset of ranked opportunities was then evaluated. This evaluation helped eliminate the solar PV and medical diagnostic market applications from consideration for early markets -- the business case in those applications is best addressed at a more mature manufacturing stage.
The company is now focused on providing a form-fitting backup power unit for enterprise server applications. An integrated, drop-in, auxiliary power pack with custom form factor provides important strategic advantages over more bulky, existing devices, especially in series builds used to get higher voltages. In addition, the company’s device architecture may provide a longer life than traditional single cell approaches, especially at the high operating temperatures within a server environment. The company has been in discussions with marketing and product development executives in this market and has received feedback on desired product design and performance specifications. The company is also in touch with smartphone and consumer electronics companies for application of its next generation technologies in portable electronics.
The Paper Battery Company
65 First St.
Troy, NY 12180
NYSERDA Contact Information
R&D - Environment & Energy Res