Research Project Information

Research Project Summary Information

Clean Energy Services Business New York State Expansion(STD11016)

Truescape North America Inc


Truescape Limited, has a well established business in New Zealand helping infrastructure and energy project developers realize their projects by providing accurate and in-context visualizations of their projects. This permits the project developers to undertake effective public consultation and permit hearings, thereby assisting the uptake of clean energy projects. The Contractor has refined its visualization and 3D simulation skills over the past eight years and for the past year has been working with a number of United States customers.

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Project Description

Building upon its reputation in New Zealand and Australia as a respected producer of visualization tools for wind, solar, transmission and other infrastructure projects, Truescape Ltd. sought to expand into North American markets. This Project was designed to establish a North American subsidiary with sales and production support capabilities in New York State that would serve as a launch point to pursue wind and solar energy project developers and electric power utilities. Project activities involved: • Creating and registering of the business • Establishing an office in New York State • Recruiting and training sales and production support personnel • Attracting additional United States (US) customers • Commencing production support in New York State


Truescape set up its New York-based subsidiary and added three US full time equivalent positions. By providing excellent visualizations and expert witness support, Truescape contributed to the advancement of numerous clean energy projects. Truescape has also attracted new capital to its business.

Project Results

Over a two year period, the Truescape met project objectives, established its New York State office, and successfully pursued clients in the US market despite the significant market downturn during 2009 and 2010. Truescape worked on approximately twenty clean energy and transmission projects during the term of the Agreement.


Truescape North America Inc
59 Claire Pass
Saratoga Springs, NY 12866

Principle Investigator

Dan Stone

Universities Involved


Project Type:

Business Development

Technologies Types:

Energy Power Supply
Wind Turbine

NYSERDA Contact Information

Jennifer Harvey


R&D -Transport & Power Systems

Contract Details

Start Date: 5/15/2009
Project Status: Active
Contract Number: STD11016

Last Updated: 9/21/2012